- Sandy Watchie Stamato
Try googling “Why do I hate sales”?
Updated: Mar 10, 2021

Wow. Pages upon pages of google results.
So how did I change from “I hate sales” to being so successful at sales that I was promoted to Sales Trainer for a Fortune 500 company and trained sales reps around the world? How did THAT happen?
Let's start with the basics. Today, I own my business.
I AM the business. I’m not selling someone else’s widget or service; I’m selling my heart and soul. I love what I do and what I’m selling!
THIS was not how I originally felt about sales.
Oh no. My parents were both professional salespeople. My dad loved selling insurance and my mom was a rock star real estate agent. They were great at
Nope, my reaction had to do with an ugly sales experience when I was 11 and got suckered into signing up for a monthly service. Who lies to an eleven year old on the telephone and tells them not to worry about payment, that it was a promotional event?
When a collection agency contacted my mom about my non payment (AGAIN, 11?!!) - in that moment I knew, I would NEVER be like him.

Obviously, I did not choose a career requiring me to sell something to someone.
I spent my early years working in TV. I loved it, but the industry and technology changed and I was out of a job. Even though I had no income, the rent had to be paid.
I got the first sales job I applied for. What did I sell? Brick sized cell phones - with cords!

Then I graduated to selling recycled cartridges for laser printers and the list goes on.
I paid for my own sales training but every time I tried to envision selling, I saw the face of that awful salesman.
